Steve Smith
SEO copywriter, editor and content strategist with a passion for mission-aligned storytelling.
I’m an experienced, strategic and versatile SEO copywriter and editor, helping brands and nonprofits share their stories with performance-optimized content and mission-aligned storytelling.
At Consonant Custom Media, I helped healthcare innovators like the Dattoli Cancer Foundation, USF Health, Florida Cancer Specialists and AdventHealth engage more effectively with consumer and HCP audiences. The bespoke digital and print platforms I developed consistently produced results in community engagement and fundraising while aligning with our clients’ omnichannel content strategies.
More recently, I helped DeVry University exceed goals in content engagement and website performance as the principal writer/editor on a dedicated agency SEO team. My original blog articles, thought-leadership pieces and optimizations helped DeVry achieve unprecedented gains in website visits and academic program inquiries.
Today, as a freelance/contract SEO copywriter, I approach every new project with the heart of a storyteller and the mind of a content strategist. I’m eager to apply my skills to support your messaging frameworks. Explore the portfolio to see my work in healthcare, higher education, business and technology.
“A top-notch storyteller, Steve demonstrates great writing chops and a keen understanding of SEO strategies. Over a two-year period at Education Dynamics his work brought about a substantial improvement in quality of content for a major higher education client, while also boosting search results and inquiries. I can say emphatically that his talent, collaborative spirit and let’s-get-it-done productivity will add value to any content marketing program.”
Charles Stiles, Associate Creative Director
About Me
At the core of my capabilities is a strong belief in the power of storytelling, in all formats and across all channels.
For organizations with the need to build long-term relationships (and that’s just about everybody) reputation, credibility and substance matter. That’s why my work as an SEO copywriter is imbued with a deep understanding of the importance of storytelling. The stories I write about students, patients and their families, donors, doctors, healers, tech innovators, volunteers and others must resonate with business and consumer audiences on a personal level. They shine a brilliant light on the dedication, accomplishments and aspirations behind my clients’ missions.
Throughout my advertising career I’ve created hundreds of messages and taglines. This work has effectively managed consumer perception, increased sales and won awards, but its impact doesn’t compare to the power of authentic stories about genuine human experiences. These will be remembered long after marketing messages are forgotten.